Sunday, February 5, 2017

Identity - Fashion - The Sartorialist

The Sartorialist/Scott Schuman
By Steffen Francisco


The world of high fashion is often portrayed as a great bastion of unassailable density, approachable only by those anointed few that are deemed to have the ineffable qualities required.  Scott Schuman’s work is in direct opposition to the elitist default of that world.  He photographs people around the world in many situations, locations and outfits where the main thread that draws them together is that these are people living their lives and he showcases the fashion that exists in the everyday world rather than on the runways of the fashion capitals of the world.





The main thrust of this body of work, The Sartorialist, is a version of street photography that is centered on the fashionable everyday appearance of people going about their lives.  Schuman takes street photos, sometimes posed and sometimes candid, but always of people wearing what he considers to be striking styles.  In addition to the photos, each post contains a comment that is usually either positive or open ended in regards to the subject



The work is wonderfully shot with an eye to both fashion as well as lighting and technique.  What makes this blog especially interesting and has contributed heavily to the rise in popularity of the artist’s work is the overall positive tone.  Schuman eschews the highly critical and often abrasive nature of the fashion world with his blog. 


The photographer’s eye for lighting in natural situations and backdrops that complement without distracting from the subject are both techniques that I want to work on in my own photography.  The ability to walk up to people, talk to people and convince them to be in a photograph is something that I have been working on in street situations but I have yet to become adept.  Conceptually, I enjoy the artists message and his ability to take fashion out of traditional hallowed halls and move it to the new media of the internet.

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